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February 1, 2020 0

Episode 2: Alex Cotet – advertising director, copywriter and film writer, visionary. This self-taught professional doesn’t care much about “best practices” and “watch-outs”, as he is constantly pushing the boundaries of what an advertising campaign can say and show, or how long an ad should be.

About Behind Metamorphosis Series: In November 2019, 23 speakers joined our collective Metamorphosis. The carefully curated selection of luminaries and changemakers, from all walks of life and corners of the world, delivered ideas worth spreading. Their journey with us continued behind the scenes. We are sharing each week the insights into their craft in this Behind Metamorphosis series.

Big thank you to Alexandru Agatinei for being the best Metamorphosis interviewer.
Video crew: Dragos Ilie, Razvan Dascalescu, Mihai Chican


October 13, 2019 0

Annastiina Hintsa – TEDxBucharest Speaker coming to Bucharest on November 16 talks to Mika Häkkinen – THE two-time Formula 1 world champion – about their work together and why it’s better to OPTIMISE rather than maximise when it comes to reaching peak performance.

We cannot hide our excitement, her speech will be awe inspiring and we cannot wait to hear your opinions after you meet her on the TEDxBucharest stage.
More details and the last few tickets are available on



Radu Bucur


October 11, 2019 0

If you want happiness for an hour, take a nap. If you want happiness for a day, go fishing. If you want happiness for a year, inherit a fortune. If you want happiness for a lifetime, help somebody. – Chinese saying

When we are young, we learn that sharing is caring and we build our whole lives based on this value. But is this true? Are we happier when we help others? It seems so. Scientific research on 200.000 people all over the globe proved that nearly a third of the world’s population donates money to charities and, most importantly, experiences joy doing that.

However, when picking your cause, it’s important to follow some steps to make sure that your actions will bring you joy, and this way, your behavior will become a sustainable one. The first step is to always find what’s right for you and what matches your values, because, at the end of the day, giving is about how much love we put into action, not how much money we donate. The second thing you need to consider is giving some of your time to an action or a cause you love – volunteering and actually doing something for those in need will make you see the impact of your giving.  We also believe that it’s healthier for your peace of mind to be proactive to a cause and not reactive – so take your time to choose the causes you really want to support.

We live in a world with many problems and even more people in need and the only way of changing that once and for good is not by simply swiping our cards, but finding joy and real happiness into helping others by actively involving ourselves in the causes we believe in.

In case you need a real example of finding the right cause for you, check Elizabeth Dunn’s TED talk.


September 12, 2019 0

Because we already know you’re the open-minded kind, always with smart questions and conversation fueling answers, we would like you to meet our friends from The Vast & The Curious. Be part of the series of talks between Andreea Rosca and successful entrepreneurs, innovators, and pioneers as a new season launches September 24th! 8 live conversations on the stage of @Apollo111 Theater.

First stop: Lucian Butnaru, the owner of SelfPay, a manager, entrepreneur, pilot and photographer with 20 years of experience. Get your Pass, explore the human thinking and experience behind performance and get inspired for the next career metamorphosis!