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Piata doreste din ce in ce mai mult immersive experiences

Paul Bulencea

November 11, 2019 0
TEDxBuxharest: La absolvirea masterului in turism la Salzburg University of Applied Science ai primit titlul de Best University Graduate din partea Camerei de Comert a Austriei. Cum ti-a influentat acest aspect cariera?
Paul Bulencea: In afara de faptul ca m-a facut mai atractiv pe piata muncii nu cred ca m-a ajutat foarte mult. Am primit oportunitati de angajare in Austria pe care le-am refuzat. Cred ca acest titlu a influentat-o cel mai mult pe mama mea. Ea s-a bucurat cel mai mult si a fost o experienta de care este mandra. Prin prisma ei m-am bucurat si eu.

TEDxBuxharest: Simti ca tu ai ales tehnologia sau ea te-a ales pe tine?

Paul Bulencea: Cateodata cele mai bune raspunsuri sunt intrebari. Aceasta intrebare mi-a adus aminte de ceva ce a a intrebat Yuval Noah Harari: Credeti ca noi am domesticit graul sau graul ne-a domesticit pe noi?

TEDxBuxharest: Care crezi ca sunt cele mai importante trenduri in gamification in 2019-2020?
Paul Bulencea: De fiecare data cand aud cuvantul trend simt nevoia sa il citez pe Mark Twain – Whenever you find yourself on the side of the majority, it is time to pause and reflect. Piata doreste din ce in ce mai mult “immersive experiences” – experiente gandite sa creeze o stare de prezenta prelungita a participantilor. Cred ca acest trend a crescut pe fondul unei crize de prezenta si spiriualtitate; lipsa relatiilor bine dezvoltate si a unui scop definit in viata. Acolo trebuie sa lucram, de fapt.

TEDxBuxharest: Ce a reprezentat pentru tine si cariera ta faptul ca ai fost ales sa faci parte din topul Forbes “30 Under 30”?
Paul Bulencea: Nu consider ca s-au schimbat foarte multe pentru mine si cariera mea care sa aiba legatura directa cu Forbes 30 under 30. Am legat doua prietenii cu personaele din top. Labelul 30 under 30 poate ajuta uneori sa comunice pentru persoanele care nu ma cunosc ca stiu ceva despre antreprenoriat sau domeniul meu de expertiza.

TEDxBuxharest: Care consideri ca au fost momentele cheie in cariera ta cand deciziile pe care le-ai luat atunci ti-au influentat radical parcursul profesional. De ce?
Paul Bulencea: 

  • Lucrul ca instructor de snowboard timp de patru sezoane. A fost primul job in care cream experiente transformationale.
  • Voluntariatul in AIESEC. Am reusit sa lucrez la proiecte si sa invat de la o comunitate internationala foarte devreme in viata. M-am dezvoltat ca public speaker si am facut primii pasi in leadership by failing to lead.
  • Dupa prezentarea lucrarii de dizertatie la World Travel Market in Londra am fost abordat de un membru al publiculu, Steven Klimek, sa vorbim mai multe despre engagement design. Am ramas in Londra pentru trei saptamni si am lucrat impreuna zi de zi. Am lansat un start-up cu el.  Cu pornirea si inchiderea primului start-up sideview.us, am invatat cum functioneaza o echipa si cum functionez eu intr-un mediu plin de nesiguranta.
  • Alegerea unui mentor, Roman Egger,  in mediul academic, Am scris impreuna Gamification in Tourism: Designing Memorable Experiences. Cartea m-a catapultat in lume ca fiind expert in domeniu meu. Dupa lansarea cartii am ajuns sa lucrez imediat cot la cot pe mega-proiecte cu world-class experts.
  • La o conferinta unde am fost invitat ca speaker in Solvenia l-am cunoscut pe Claus Raasted – un inovator gloal care crea experiente tip live action roleplay. M-a invitat la o experienta immersive, creata de compania lui, numita College of Wizardry. Aici, timp de patru zile am jucat rolul de student la o scoala de magie. Participarea in aceasta experienta a schimbat tot pentru mine. Atunci mi-am dat seama ca tot ce am scris in carte despre “memorable experience design” a existat in aceasta experienta. Din acel moment am inceptu sa colaborez cu Claus la crearea de zeci de experiente pe tot globul si lucram impreuna pana astazi.
  • Implementarea primului proiect immersive in Abu Dhabi impreuna cu Claus si compania lui: Legends of Arabia. A fost momentul cand mi-am dezvoltat abilitatile de producator. Si acest proiect a pus bazele unei colaborari de lunga durata cu Claus.
  • Angajarea primei persoane, Phlipp Jacobius. Dupa patru ani a ajuns sa fie partener principal in business.
  • Entuziasmul lui Mark Ordesky (producator executiv Lord of the Rings), Jane Flemming (producer The Quest) si a lui Joe Pine (co-author The Experience Economy) pentru a ne ajuta pe mine si Claus sa lansam The College of Extraordinary Experiences. Interesul si entuziasmul lor ne-a dat un boost pentru acest proiect care astazi a ajuns la cea de-a cincea editie.
  • Calatoritul in medie cam in 4-5 tari pe luna in ultimii patru ani m-a ajutat sa particip in diferite roluri (consultant, producator, participant, speaker, facilitator, etc.) in foarte multe experiente. Una dintre cele mai intense a fost sa fiu participant intr-o experienta de formatie de rock-staruri. Eu eram parte din anturajul unei formatii “faimoase” in tur in Statele Unite si aveam concerte in timp ce eram in acest rol. Timp de o saptamana am cutreierat Route 66 din Chicago pana in Los Angeles si am avut sase concerte diferite. Oamenii de la concert nu au stiut niciodata ca noi jucam un rol. Toate aceste experiente m-au ajutat sa devin sa devin un designer mai bun si sa invat niste lucruri esentiale despre viata.
  • Un burn-out. Cred ca aceasta experienta m-a ajutat sa cresc cel mai mult. Am invatat ca extraordinarul se afla in fiecare moment si ca cel mai bun design de experienta este experienta care nu necesita design deloc. M-am inconjurat de mentori si relatii bazate pe vulnerabilitate, imi dedic foarte mult timp pentru activitati artistice si nu mai sunt dur cu mine orice s-ar intampla. Noua mantra in aceasta etapa a vietii a devenit: finding the extraordinary in the ordinary and love of missing out.
  • Scrierea cartii despre Guding Transformations cu Dr. Barbara Neuhofer. Scrisul acestei carti ma ajuta foarte mult in primul rand sa imi dau seama cum doresc sa imi traiesc viata si cum pot sa aplic ce am invatat intr-un context mai mare.

TEDxBuxharest: La ce sa ne asteptam de la noua ta carte scrisa cu  Dr. Barbara Neuhofer ?

Paul Bulencea: O carte care exploreaza ce inseamna transformarea psihologica si cum se realizeaza ea. Cartea abordeaza adevarata calatorie asa cum o defineste Marcel Proust: The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.

TEDxBuxharest: Cum se pozitioneaza pe piata The College of Extraordinary Experiences si cum ti-a venit ideea ?

Paul Bulencea: The College of Extraordinary Experiences se pozitioneaza ca o experienta incredibila care te ajuta sa creezi experiente incredibile. Ideea s-a bazat pe faptul ca prea multe conferitne in lume se bazeaza pe consumul pasiv al informatiei. Dorinta de a schimba paradigma de la cosumatori la participanti se afla la baza ideii de start.

TEDxBuxharest: Cum ai defini o experienta transformationala si ce reprezinta ea pentru tine?

Paul Bulencea: Adevarata experienta transformationala trebuie sa se intample doar o singura data. Experienta reprezinta un moment declansator intr-o noua etapa a viettii. O etapa de pace interioara. Munca importanta nu se afla in experienta declansatoare de transformare ci in mentinerea si cimentarea transformarii declansate. Lucru ia forma de ritualuri/ obiceiuri zilnice.

TEDxBuxharest: Cum ar arata pentru tine designul perfect si de ce?
Paul Bulencea: Design-ul perfect se realizeaza atunci cand designer-ul de experienta ajunge sa isi dea seama ca totul este perfect in orice moment al vietii. Antoine de Saint-Exupéry a spus ca ce este esential este invizibil ochiului. Atunci cand reusim sa simtim lucrurile esentiale o sa devenim designerii perfecti.

TEDxBuxharest: Ce iti doresti cel mai mult din punct de vedere profesional?
Paul Bulencea: Sa capat cea mai inteleapta abordare asupra timpului investit in proiecte.

Paul Bulencea vine la TEDxBucharest11 cu un Talk-Performance: The Global State of the Awe.

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If face reading would be known by everybody, the world would be a more tolerant place.

Alex Bocunescu

October 9, 2019 0

Before you meet Alex Bocunescu on day 1 of the TEDxBucharest Metamorphosis event, discover his answers to our 30/2 questions tirade.

For what in your life do you feel most grateful?

For being alive right now, right in this very moment of human history, when we, as humans, become aware of our place in time and space.

If a crystal ball could tell you the truth about yourself, your life, the future or anything else, what would you want to know?

When you know how to read faces you don’t need a crystal ball. Anyone’s face is the expression of their inner self so my face is a tool for constant self-evaluation. Even if consciously we aren’t always aware of what is going on, facial muscles are controlled by our subconscious mind, meaning that a face will never lie to us.

What makes you feel powerful?

I don’t need power, nobody does. Power is for the week. I (we all) need understanding, empathy, peace and tolerance.

Is there something that you’ve dreamed of doing for a long time? Why haven’t you tried it?

When I dream for longer periods is just because my goals require a lot of effort. I never abandon dreams, just sometimes I take baby steps into the unknown, and that takes time.

If you could have all the money in the world to invest in your business, how would you spend it? What top priorities would you have?

Teaching others so they can teach others as well. If face reading would be known by everybody the world would be a more tolerant place.

If you had to give away 5 years of your life, which years would you choose? From the past or the future?

For sure from the past because I have already been there and did the best I could. The future, on the other hand, is filled with new possibilities to learn and discover.

What would be the worst “buy one and get another one free” product for sale?

A return ticket from somewhere you don’t want to be anymore.

What is something people do not worry about but they should?

That there is no plan B, that we are all brothers and sisters on this earth and that we should really take good care of our home. The earth will be here for a long time. The question is if we will still be able to enjoy it.

What event was the catalyst for your desire to start growing and metamorphosing?

We grow and change on so many levels and in so different directions. There can’t be any single event that triggered my growth. For instance, everything started for me when I found my father’s snorkel set, and again when I heard for the first time about emotions, and again when I discovered anthropology, and again when my son was born. Everything is a trigger for a different kind of growth.

If you knew that in one year you would die suddenly, would you change anything about how you are living you life now? Why?

For sure I would start thinking of the funniest tombstone that ever existed.

What do you think was cool then, when you were a kid, but isn’t cool now?

Like most kids, I thought it was cool to be an adult. Now I try to be a kid as much as I can.

What is the first thing you do when you want to learn a new skill?

I try it with a professional.

Who is that one person that had the most powerful impact on today’s story?

My sister. She is my role model and my hero of all times.

How big is your appetite for risk?

I have the tendency to analyze more now than I used to.

What aspects do you notice first when meeting someone new?

How sincere one expresses their emotions.

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I’d invest in giving possibilities to everyone to make art

Ana Maria Lucaciu

October 6, 2019 0

Ana Maria Lucaciu, the internationally acclaimed Romanian choreographer and contemporary dance performer, will be on the stage of TEDxMetamorphosis Sunday, November 17th. Check her answers to our questions in a ‘lucky 13’ interview.

If a crystal ball could tell you the truth about yourself, your life, the future or anything else, what would you want to know?

Nothing. It would spoil the whole thing, wouldn’t it?

Who would you like your mobile phone number to belong to in the future?

My nephew.

If you could have all the money in the world to invest in your business, how would you spend it? What top priorities would you have?

That’s so difficult to answer in short. I’d invest in anything science related and education for all, everywhere. With that comes the environment, health, getting rid of poverty and equal rights, you know, the fundamentals. These are all grand and they’d be top priority. Then I’d invest in giving possibilities to everyone to make art. And start a massive universal dance camp.

If you had to give away 5 years of your life, which years would you choose? From the past or the future?

None. I’m greedy. I can’t even conceive of it.

In 30 years, what will you be nostalgic for?

Probably the mobility of my body.

What would be the worst “buy one and get another one free” product for sale?

Guns.

If you could ask a pet one question, what would it be? “Who is a good boy?” does not count here.

Would you rather run wild in the woods, or is this couch really the best thing ever?

What could, under no circumstances, be art?

Nature.

Have you ever mispronounced someone’s name? Tell us about the feeling.

Yes and it feels like butchering an entire personality with it. The second try is even worse because your confidence falters. And the third too. Then you just look for ways to avoid saying the name. It’s a vicious cycle.

What do you think was cool then, when you were a kid, but isn’t cool now?

Collecting gum wrappers. Probably not as cool now, but we were killing it back then.

If you could go back in time, how would you spend your first salary / income?

The same way I did, which I actually don’t precisely remember. I might have bought a CD or two. U2 and the Goldberg Variations.

How would you advertise yourself in only one sentence?

Easy going, but don’t take advantage of it.

Any thoughts about the way our world could end?

I think if we keep going the way we are, we’re getting there. It takes one thumb landing on the wrong button and pouf, gone.

ted.xperience

This world has lots of very talented people.

Jorge Castellanos

October 1, 2019 0

Jorge Castellanos is the guy to meet if you love music. Check his answers to our 30/2 questions, #JoinMetamorphosis Day 2 and meet the man who masters everything you need to know about the past, present & future of your favorite device to listen to “La Bamba”.

For what in your life do you feel most grateful?

I’m most grateful for having had very loving parents that allowed me to have a life full of opportunities and marvels.

If a crystal ball could tell you the truth about yourself, your life, the future or anything else, what would you want to know?

I wouldn’t know what to ask.

What makes you feel powerful?

Love.

Is there something that you’ve dreamed of doing for a long time? Why haven’t you tried it?

No, nothing.

Is there anything you wish your parents did not tell you when you were a kid? If so, what?

Nothing.

If you could have all the money in the world to invest in your business, how would you spend it? What top priorities would you have?

Talent. This world has lots of very talented people. The right people under the right environment and with the right resources can do amazing things.

If you had to give away 5 years of your life, which years would you choose? From the past or the future?

Future… the last years of my life.

In 30 years, what will you be nostalgic for?

Probably my daughter.

What would be the worst “buy one and get another one free” product for sale?

Something worthless even if it’s one, as it’d just be double the waste.

What is something people do not worry about but they should?

Other people. We tend to only worry about ourselves and not others.

What could, under no circumstances, be art?

Anything can be presented as art, as pointing out the most mundane and unintentional thing gains a status once noticed and surfaced. That said, there are plenty of things that are not and won’t be until they are named, and hence must remain anonymous in here.

What do you think was cool then, when you were a kid, but isn’t cool now?

Smoking – although this might still be cool for some, it’s seen in a very different way now.

What does your house remind you of? 

Nothing in particular.

What scares you the most about the way technology is evolving?

There are many things, the obvious one being our growing dependency and reliance on machines to do everything, but beyond this, I often think of the move from physical objects and communication towards a world where everything lives in a single, nimble, cryptic format.

What old story about yourself are you still believing?

When I was 7, I broke my leg while skiing. I was racing down the slopes when that happens, and my father told me how I did a backflip in the air before falling on my feet again, causing the fracture.

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