TEDxBucharest Metamorphosis

2 days / 23 speakers
5 exclusive performances
an audience of over 1000 idea seekers

NOVEMBER 16th-17th
Associate Creative Director @BuzzFeed UK

Antonia Bonello

Antonia works with brands to create engaging content on BuzzFeed’s platforms, including Facebook, Instagram, and Snapchat, leading the design, animation, illustration, photography, and interactive game content.

Antonia joined the company in 2014 after her BuzzFeed commissioned ‘14 Most Brutal Deaths In Game Of Thrones As 8-Bit GIFs’ animation went viral. Antonia works with brands to create engaging content on BuzzFeed’s platforms, as well as leading BuzzFeed’s media brands in the UK: Proper Tasty, Bring Me!, Nifty, As/Is and Goodful.

Specializing in retro 8-bit animation, Antonia has reimagined Orange Is The New Black, Game Of Thrones, Friends, and even her daily commute on the tube network as hilariously charming pixel art. She doesn’t just do 8-bit though. Antonia has worked on countless branded content campaigns for major brands which include Google, Nike, Netflix, Disney, Sky, eBay, Diageo, and Nestlé. She has created Snapchat games for Aviva, and even trained as a stuntwoman for Churchill Insurance.

Antonia’s work in advertising has led her to be named in Forbes 30 Under 30 2019, Media Week 30 Under 30 2018, The Drum’s 50 Under 30, and one of 100 Significant Women In Native Advertising 2018. She’s also been shortlisted for Design Week Awards Rising Star 2016, The Drum Content Awards for Best Branded Content Campaign 2017, and won Silver at the Media Week Awards for BuzzFeed’s partnership with Alzheimer’s Society charity group.

Oh, she’s also a black belt in karate and loves Batman.



Content shouldn’t be thought of necessarily as traditional advertising. It should be thought of as more of a gift or what a brand can do for a person, rather than what a consumer can do for a brand.

Remaining nimble as an organization means not only staying in motion, but moving with intention. At Buzzfeed, that intention is data-driven and heavily informed by user feedback. This data has to go beyond vanity metrics; as she sees it, “you can learn so much more from what people are saying than just a ‘like.’” And when you show care and consideration for the details people reveal via comments and shares, users respond in kind. “That’s what brands should do: listen and interact with people on a human level, rather than it just being transactional.”



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