After launching one of the first successful Romanian YouTube channels in 2008, he branched out into writing and directing for television, then moved on to produce the number 1 morning radio show in Romania, before turning towards crafting advertising campaigns which permeate popular culture.

As a self-taught professional, Alex doesn’t care much about “best practices” and “watch-outs”, constantly pushing the boundaries of what an advertising campaign can say and show, or how long an ad should be. His main ambition is that of making brands listen to the audience and their needs, instead of focusing on themselves.

The film writer, director and copywriter has one thriving superpower – connecting with the public. He is a seeker for high-quality online content, while also a believer in good & smart humour.

Uncover the mind of the creative director at #TEDxBucharest11.